Woody biomass energy has exponentially grown in the last decade as a renewable energy alternative to fossil fuels. The growing trend of burning trees amid global climate crisis suggests that the wood pellet industry has been grossly successful in positioning itself as a sustainability leader. What communicative frames and strategies has the industry harnessed to communicate sustainability? What do the frames and strategies leave out? To explore those questions, this paper examines the woody biomass industry’s construction of sustainability by focusing on the case of the world’s largest wood pellet company, Enviva.
Read More (Web page)Organization: Frontiers in Communication