Vancouver, BC, February 4th, 2014: Today, Canopy is supporting Kimberly-Clark Corporation, global producer of Kleenex, Huggies and many other major brands sold in over 175 countries, on the release of a cutting-edge study of the existing and potential raw materials for their products. This comprehensive Lifecycle Analysis was authored by the Georgia Institute of Technology, with environmental not-for-profit Canopy bringing independent expertise to the advisory board.

“With an eye to protecting our planet’s remaining ancient and endangered forests – and not trading off one environmental issue for another – we have reviewed countless lifecycle assessments related to traditional forest products,” said Amanda Carr, Campaign Director with Canopy.  “The key to our endorsement of Kimberly-Clark’s report is that this study includes measurements for biodiversity and carbon stored in our global forests as part of the environmental considerations.”

With the inclusion of eight key environmental indicators, such as land occupation, human toxicity, climate change and water depletion, the study concluded that recycled paper along with alternatives such as leftover wheat straw had reduced environmental impacts when compared with traditional use of forest fibre.

“Canada’s ancient and endangered Boreal Forests continue to be made into toilet paper and incontinence products – this study is exciting because it weighs the other options for a global company that had over $20 billion (USD) in sales last year”, noted Carr. “That is a lot of purchasing power exploring what is best for our planet. With Kimberly-Clark’s existing leadership on paper procurement and forest conservation, the science behind making the right choices is now even clearer.”

Today’s public release of the study offers, not only Kimberly-Clark, but everyday consumers, all forest product consuming companies and producers within the supply chain an invaluable resource to make the best choices to protect our global environment.

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The study is available at:  :

For more information, contact: Catherine Stewart, Canopy, Media Relations,, 604-916-6722

ABOUT CANOPY – Canopy is a not-for-profit environmental organisation dedicated to protecting forests, species and climate. Canopy collaborates with more than 700 companies to develop innovative solutions, make their supply chains more sustainable and help protect our world’s remaining ancient and endangered forests. Canopy’s partners include Sprint, EILEEN FISHER, TC Transcontinental, Quiksilver, Random House/Penguin, The Globe and Mail, Scholastic and the Guardian. Canopy’s work relies on the support of individual donors who share our passion for the planet.