12-18-2013 After ten years as PPI, leading environmental organisation changes brand to engage broader audiences.
TODAY, the Product Policy Institute announced that the organisation has adopted UPSTREAM as its new name. UPSTREAM unveiled its updated brand through a webinar to launch their new website – www.upstreampolicy.org, and an updated mission statement:
UPSTREAM is a national environmental organisation dedicated to creating a healthy, sustainable, and equitable society by addressing the root causes of waste. Our mission is to organize for product-focused environmental policies that advance sustainable production and consumption, and good governance.
“After ten years as the Product Policy Institute, today marks an exciting new chapter for our organisation,” said Mark Hays, Board President of UPSTREAM. “As UPSTREAM, we are committed to building a more sustainable economy by engaging more Americans in upstream solutions to our nation’s most pressing environmental issues.”
Simplified Name and New Logo
The organisation’s rebrand stems from the Board’s commitment to engage and inspire broader audiences, and serve the organisation as it works in advocacy settings on product-focused issues.
“In order to build the political power to change the way we make and use products, we know we need to engage more Americans,” said Bill Sheehan, Executive Director for UPSTREAM. “Not only are we updating our brand, we’re updating our whole communications strategy to help bring sustainable production issues into the mainstream.”
UPSTREAM: Where Waste Solutions Begin
From today forward, “UPSTREAM: Where Waste Solutions Begin” will be the new tagline for the organisation, reinforcing an emphasis on upstream solutions to environmental problems.
“We believe that the key to solving environmental problems is preventing them upstream before they start,” said Matt Prindiville, Associate Director. “We’re working to ensure that products are designed with safe, sustainable materials and continuously reused or recycled into the products of tomorrow, creating jobs, business opportunities and a healthy environment.”
The new website provides access to information on UPSTREAM’s projects, the issues the organisation is working to address, and the solutions the group is promoting. In addition, the website features the organisation’s renowned blog as well as a searchable resources database, where visitors can access a wide variety of publications, fact sheets, presentations and other media on sustainable production and consumption issues.
Founded in 2003, UPSTREAM conducts original research, develops model policies and educational materials, and organizes key stakeholders to build a green and just economy. UPSTREAM works with public interest groups, government officials, leading companies and everyday people to advocate for product stewardship initiatives, where consumer goods companies are responsible for reducing or eliminating the environmental impacts of their products.