#UnwrapTheTruth Social Media Toolkit

Purpose of Toolkit

The purpose of this toolkit is to encourage people, businesses, non-profits, and other organizations to #UnwrapTheTruth about the impacts of paper and take action for responsible paper production and use. Over-consumption and the current rapid expansion of pulp production is causing harm to our forests, climate, and communities and we need individual, collective, and corporate action to make a difference. Sharing #UnwrapTheTruth with friends, family, work and school colleagues, etc. is key so we can grow the movement and make change on the scale that’s needed. It’s especially powerful when you share personal stories and examples of the actions you are taking as an individual or as part of an organization to reduce wasteful paper use.

How you or your organization can participate

Share our social media posts on your personal or organization’s Instagram, Facebook, Twitter, LinkedIn and other channels. You can write your own personal post in your own voice, or you can quickly copy and paste these suggested posts and correctly sized images found below. Use the #UnwrapTheTruth hashtag, share the UnwrapTheTruth.org web address, and invite your supporters, followers, and friends to join the effort and share as well.

Visuals for posting

Drag to your desktop, screenshot or right click on any of the images you see on this page to save them directly to your phone or desktop, otherwise click here to select the images you wish to use and download.

Want to upload the video to your social platform? Click here to download it to your computer or mobile device (expected file size is over 40 MB).

Instagram

Consider temporarily adding UnwrapTheTruth.org to your bio when posting to Instagram. 

    • Our society’s over-consumption of paper is out of control! From our packaging, cups, bags, and receipts—many of them single-use—paper use is going up around the world when we need to conserve our forests. Luckily, together, individuals and companies can do things differently. Click on the link in the profile to learn how you can #UnwrapTheTruth and take action to reduce the amount of paper and single-use products we use every day.
    • TRUTH: The way most paper is made hurts our climate, forests, and communities. The time for responsible paper is now! Join the movement to get companies to take actionable steps for a clean, healthy, just and sustainable future for all life on earth. Visit UnwrapTheTruth.org to take the pledge, take action, and be a leader in the #UnwrapTheTruth movement! (Link in bio)
    • TRUTH: Paper use is increasing around the world, even with the rise of digital devices. Packaging, cups, bags, and receipts—many of them single-use—are bad for our climate, forests, and communities. But did you know that you have great power to reduce paper waste and over-packaging to conserve our forests and help our planet? Learn how you can be a leader in the #UnwrapTheTruth movement with important actions you can take to use less and reuse more and to call on companies and other organizations to give us better choices at UnwrapTheTruth.org. (Link in bio)
    • We’ve got to address wasteful paper and packaging! Check out this eye-catching animation created by talented artist @KylePlatts and support the #UnwrapTheTruth movement! (Link in bio) Together, we can protect our climate, forests, and communities.

Images for Instagram

Instagram & Facebook Stories

  • Share photos from the campaign directly to Instagram and Facebook stories and include #UnwrapTheTruth large with any additional small hashtags (remember to click the hashtag that pops up to make it connect). Plus, include a link to UnwrapTheTruth.org (if you don’t have the link option in the top right of your stories, add text “Learn More” or “Take Action” and then add a mention sticker with: @WhatsInYourPaper)

  • Share your Instagram posts directly to your stories! Click the paper airplane icon underneath your Instagram post photo and then click share to story and add any additional small hashtags (remember to click the hashtag that pops up to make it connect).

Facebook

  • Throwaway paper products are all around us, from packaging and cups to bags and receipts. It’s up to us to #UnwrapTheTruth and reduce our waste. Encourage your favorite companies to set sustainable standards and hold them accountable. Visit UnwrapTheTruth.org to find out what you can do today!
  • TRUTH: Paper use is increasing around the world, even with the rise of digital devices. Packaging, cups, bags, and receipts – many of them single-use – are bad for our climate, forests, and communities. But did you know that you have great power to reduce paper waste and over-packaging to conserve our forests and help our planet? Learn how you can be a leader in the #UnwrapTheTruth movement with important actions you can take to use less and reuse more and to call on companies and other organizations to give us better choices at UnwrapTheTruth.org.
  • The world is waking up to the consequences of the growing use of wasteful single use products and packaging. The time is now for individual and corporate action and innovations that address the rising wasteful use of paper and packaging and make shifts to responsible paper production. It’s time to #UnwrapTheTruth. Support EPN’s #UnwrapTheTruth campaign to share the message that wasteful overconsumption of paper is harming our climate, forests, and communities. We need all of us. You can make a difference. Visit UnwrapTheTruth.org to take the pledge, take action, and be a leader in the #UnwrapTheTruth movement!
  • Enjoy the creativity of artist Kyle Platts and check out his take on the #UnwrapTheTruth movement! The world is waking up to the consequences of the growing use of wasteful single use products and packaging. Together, we can protect our climate, forests, and communities. Visit UnwrapTheTruth.org to take the pledge, take action, and be a leader to #UnwrapTheTruth 

Twitter

  • TRUTH: How most paper is made harms our climate, forests, and communities. Take the #UnwrapTheTruth quiz to learn more and take action to change it. Bit.ly/UnwrapTheTruth_Quiz
  • Ask your favorite businesses to do better and sign the #UnwrapTheTruth pledge today! [Link to Pledge Page]Interested in protecting our forests and communities? Discover 6 simple actions you can take today! Bit.ly/UnwrapTheTruth_Pledge #UnwrapTheTruth
  • QUIZ! Test your knowledge on paper consumption and production and become a leader in the #UnwrapTheTruth movement: Bit.ly/UnwrapTheTruth_Quiz
  • TRUTH: More than half of all paper in the world is used for packaging! Find out more at UnwrapTheTruth.org #UnwrapTheTruth
  • TRUTH: Increasing global paper consumption is creating new threats for people and endangered forests. Find out more truths at UnwrapTheTruth.org #UnwrapTheTruth
  • TRUTH: Over 265 billion throw-away paper cups are used around the world each year. Visit unwrapthetruth.org to find out more! UnwrapTheTruth.org #UnwrapTheTruth
  • TRUTH: The average person in the U.S. uses 4 TIMES as much paper and packaging as the global average. Find out more at UnwrapTheTruth.org #UnwrapTheTruth
  • #UnwrapTheTruth and call on your favorite businesses to reduce paper and packaging waste worldwide! Visit UnwrapTheTruth.org

Add any other hashtags that you’d like — to gain more traction! (See more options below.)

Images for Facebook & Twitter

LinkedIn

  • Now more than ever, consumers expect that companies are sustainable. Is your company on the right side where paper is concerned? Click the link to learn about your impacts and how you can save   paper. #UnwrapTheTruth Bit.ly/UnwrapTheTruth_TakeAction
  • Is your business a leader in making sustainable choices about paper sourcing and use? Paper can be made sustainably and responsibly, but most of it is not. We can all make important changes to address the problem of wasteful paper and packaging. Click the link and #UnwrapTheTruth Bit.ly/UnwrapTheTruth_TakeAction
  • Businesses often lose a lot of money to paper management and waste. Has your business measured its paper impacts and what paper-saving would mean for your budget and environmental impact? Click the link and start seeing the easy actions you can take to save paper, help the planet, and improve your bottom line. #UnwrapTheTruth Bit.ly/UnwrapTheTruth_TakeAction

Online Newsletter

Add a blurb to your online newsletter about the #UnwrapTheTruth movement. Copy and paste the text below and link the campaign to UnwrapTheTruth.org.

The world is waking up to the consequences of the growing use of wasteful single use products and packaging. The time is now for individual and corporate action and innovations that address the rising wasteful use of paper and packaging and make shifts to responsible paper production. It’s time to #UnwrapTheTruth. That’s why we are working with more than 160 organizations around the world through the Environmental Paper Network to protect our climate, forests, and communities. We support EPN’s #UnwrapTheTruth campaign to share the message that wasteful overconsumption of paper is harming our climate, forests, and communities. We need all of us. You can make a difference. Visit UnwrapTheTruth.org to take the pledge, take action, and be a leader in the #UnwrapTheTruth movement!

Other hashtags to consider adding to your posts in addition to #UnwrapTheTruth:

For Business Leaders (Consider these for LinkedIn posts):

  • #Motivation
  • #Inspiration
  • #WorkingTogether
  • #Purchasing
  • #Management
  • #SmallBusiness
  • #CorporateSocialResponsibility
  • #CSR
  • #StartUps
  • #ExecutivesandManagement
  • #SocialImpact

For Business Leaders (Consider these for LinkedIn posts):

  • #Motivation
  • #Inspiration
  • #WorkingTogether
  • #Purchasing
  • #Management
  • #SmallBusiness
  • #CorporateSocialResponsibility
  • #CSR
  • #StartUps
  • #ExecutivesandManagement
  • #SocialImpact 

    Other climate and enviro movements to engage:

    • #ClimateJustice
    • #BetterWithForests
    • #Minimalism
    • #SlowLiving
    • #ClimateEmergency
    • #ClimateAction
    • #EveryDayClimateChange
    • #Environment
    • #NatureLover
    • #SavetheTrees
    • #RiseforClimate
    • #YouthforClimate

    For All:

    • #ClimateChange
    • #Forests
    • #SaveTrees
    • #Paper
    • #Sustainability
    • #ReUse
    • #ReduceWaste
    • #Reduce
    • #ZeroWaste
    • #CircularEconomy
    • #Unpacked
    • #WasteFree
    • #ActOnClimate

    For Creative Expressives:

    • #InstaGood
    • #ArtofVisuals
    • #ClimateChangeArt
    • #Art
    • #New
    • #ArtistsonInstagram
    • #InstaArt
    • #Art_Feature
    • #Animation
    • #Video

    For Eco Influencers:

    • #OnlineShopping
    • #Ecommerce
    • #ConsciousConsumer
    • #ShopGreen
    • #GreenLiving
    • #DoGood
    • #Green
    • #EcoFriendly
    • #EcoLiving
    • #GoGreen
    • #SustainableLiving