When we ask people to make sustainable choices, too often we’re still asking in the wrong way. We’re ignoring what motivates people to change their behaviors. Hear from Nya Van Leuvan and Lauren Highleyman of Root Solutions on why it’s critical to bring behavioral science into sustainability work. Root Solutions and the Association for the Advancement of Sustainability in Higher Education (AASHE) are partnering on the Turning the Page on Campus Paper Use project. Nya and Lauren are also part of our Reducing Paper Consumption Initiative at the Environmental Paper Network, where reducing global paper consumption and promoting fair access to paper are the first priority of our Global Paper Vision.