Newspapers’ Paper Choices Helping to Save Forests 

The Guardian, New York Times, Toronto Star and Tampa Bay Times environmental commitments highlight of Canopy’s International Newspaper Environmental Leaders in 2013 Report 

Dec. 19, 2013, Vancouver: Today, Canopy, the award winning environmental not-for-profit organisation, released “Place Your Ad Here”, a comprehensive new report profiling major newspapers and their actions to safeguard the world’s ancient forests. The featured industry leaders all have sustainable paper purchasing policies in place and are taking steps to avoid fibre from the world’s most endangered forests, support responsible forest management and advocate for large-scale forest conservation.

“Newspapers inform, educate and shape the way citizens see the world. The paper they choose to print with speaks reams about the company itself, and their commitment to the planet, our future and the forests around us,” said Tara Sawatsky of Canopy. “Newspaper publishers can have enormous influence over the use and conservation of forests. A progressive purchasing policy lets advertisers, subscribers and printers know these issues are important to the company and are being addressed.”

Leading companies that have finalized procurement commitments and updated policies in 2013 include the Guardian Media Group, Torstar Corporation, Tampa Bay Times, the New York Times and the Gannett newspaper chain. Canopy’s latest report highlights innovation, paper purchasing and illustrates how leadership can enhance corporate reputational capital while benefitting the planet. The leadership profiles of individual companies are designed to help advertisers select print media partners that reflect their sustainability goals and ensure their dollars support green newspaper leadership.

“As the newspaper industry continues to evolve, we need to ensure the future is a brighter shade of green,” continued Sawatsky. “The world’s ancient forests are under incredible pressure. We look forward to these leaders fully implementing their policies to help secure the protection of endangered forests and advance solutions like recycled and Forest Stewardship Council certified newsprint.”

Even in today’s environment where newspapers are doing more and more online, print editions are still in large circulation and significant volumes of printed paper remain very important to the newspaper sector. In 2013, North American newsprint demand was about 4.5 million metric tons consuming approximately 50 million trees. Globally, the newspaper industry used 30 million metric tons of newsprint, consuming approximately 325 million trees. It is estimated that more than half the fibre feeding the industry came from biologically diverse and ecologically important forests such as Canada’s Boreal Forest and the Coastal Temperate Rainforests. The newspaper leaders profiled in Canopy’s report are taking concrete steps to ensure a future for these critically important forest regions.

The full report is available here: http://canopyplanet.org/business/newspaper/

For more information, contact: Tara Sawatsky, Canopy at 778-986-2797 tara@canopyplanet.org

Canopy is a not-for-profit environmental organisation dedicated to protecting forests, species and climate. Canopy collaborates with more than 700 companies to help ensure their supply chains are sustainable and believes that businesses can be powerful partners in implementing innovative solutions. Canopy’s partners include Sprint, TC Transcontinental, EILEEN FISHER, Random House, The Globe and Mail, Scholastic and Lonely Planet. Canopy’s work relies on the support of individual donors who share our passion for the planet.