There’s big news today for one of the icons of the magazine publishing business, National Geographic. Its been ten years of discussion, debate, and ultimately a detailed analysis by an independent consulting firm. Now, the results are in:  Using recycled paper in magazines is better for the environment. The results strongly confirm again the results of previous multi-stakeholder studies including that of the Paper Task Force.

Yes, its also true that we will continue to need a portion of sources of ethical “fresh fibre” to meet our needs as an overall system for the long term. That is why the Environmental Paper Network’s Common Vision advocates for a multi-faceted solution. But the answer to National Geographic’s 3 questions regarding if it should more recycled paper were loud and clear.

Here’s a key clip of a blog published today by Green America, whose leadership has been key in the process:

“In the case of National Geographic, Green America and many other NGOs encouraged the venerable publisher to re-examine its beliefs regarding recycled paper. In response, National Geographic hired an independent consultant, ENVIRON International Corporation, to determine if it made environmental sense for them to use recycled paper in their magazine. The results (shown below) clearly indicate that in 14 out of 14 environmental impact categories studied, the production of deinked pulp is environmentally superior to the production of virgin fibre pulp.”

Read the full post by Green America with more great charts and graphs over on our friend the Dead Tree Edition’s blog.

If your looking for the links to the full report and press release from Green America, jump here: http://bit.ly/ZKrdFd

For information on moving to environmentally superior paper visit WhatsInYourPaper.com or contact one of our member organisations.