Bad news for Asia Pulp and Paper (APP). The company, responsible of large-scale deforestation in Indonesia, is witnessing a wave of contract cancellations. After Mattel and Lego, also Hasbro, makers of Transformers, G.I. Joe, My Little Pony, Monopoly, and many other games and toys announced a new paper-buying policy. Hasbro’s new policy says it will avoid controversial sources of paper fibre, and has explicitly requested that suppliers avoid dealing with APP. Hasbro has also committed to boost its use of FSC-certified and recycled paper in toy packaging.

The list of companies refusing to do business with APP is continually growing and also features many well-known brands. Here are some more recent additions:

  • Tchibo, the world’s fifth largest coffee roaster
  • Montblanc, maker of luxury pens
  • Delhaize, Belgium’s second largest retailer and owner of Food Lion in the US
  • The Warehouse, the largest department store group in New Zealand
  • Metcash, one of Australia’s largest supermarket chains
  • Cartamundi, the world’s leading maker of playing cards
  • Plus banking group ING has ceased providing financial services for one of APP’s companies in the UK.

These names join the likes of Nestlé, Adidas, Kraft, Unilever, Tesco, Carrefour, Auchan and Metro Group who have all taken action against APP in their supply chains. Staples, the stationary retailer, summed things up pretty well when they described APP as a “great peril to our brand”. More and more companies agree.